Puget Consumers Co-op Vendor Fair

Issaquah PCC Vendor Fair-
September 10^th & 11th - 2011
Field Roast spent this past weekend just 20 minutes east of Seattle in lovely Issaquah as a guest at the Puget Consumers Co-op (PCC) Vendor Fair. We set up our table and canopy in the parking lot and handed out free samples of our 3 sausages: Italian, Mexican Chipotle and Apple Sage, - voted a PCC’s kidspick, and our newest addition to the family the Frankfurter dog! Thanks for stopping by and saying hi if you did, we love to hear from you. We had an ideal location, third stop on the right from the entrance, in excellent company between new and old friends. Our modest booth greeted many new fans, complete disbelievers and even some amazing Field Roast Evangelists. I love telling traditional omnivores that the meat they have in their mouth is completely vegetarian, comes from grains and doesn’t contain nitrates or cholesterol, like a sausage made from animal products.

Some people looked at me in extreme disbelief and wonder – can they trust this girl behind the delicious smelling sausage counter, cooking up the tasty meats? It smells and tastes like ‘real meat’, how can this all be true? I wish I had a hidden camera on all of the stocky sporting looking men who almost choked on their sausage, when I said “it’s completely vegetarian”. This could be my new most favorite part of the job!

Over the 2 day festive and sunny event - Jennifer and I demoed almost 50 pounds of our 3 top selling products. Everyone wanted to try our newest addition to the Field Roast family – The Frankfurter dog. The comments were interesting… one woman said “my childhood has just flashed before my eyes, I haven’t had this taste in my mouth since I was a little girl”. Funny how taste can trigger long lost emotion isn’t it? I know exactly what she meant. I haven’t had a hot dog in years.

My first day working here with the company, I walked in and said I must try the new Frankfurter – today! That night I took it home, grilled it up, put it on a bun with yellow mustard and took my first bite. It almost brought tears to my eyes because I could see my grandmother handing me a traditional hotdog as a child. So many years, even decades have passed since I’ve had this memory; happily triggered by my first taste of the new FR Frankfurter.

The Frankfurter is out in stores now and at Safeco Field if you happen to be at a baseball game in Seattle. Pick up a 6 pack of dogs at your local co-op or grocery store and let us hear your thoughts! We would love to post them on the blog so that others can share in this emotional experience. Go ahead and email us at info@fieldroast.com

Cheers!

FRinEveryKitchen

A hungry PCC employee knows what’s good for her!

For more info on this co-op visit:

http://en.wikipedia.org/wiki/PCC_Natural_Markets

Field Roast welcomes New School

With our plant right in the city, it is easy to be part of a community. We do not take that for granted, so when a teacher from New School asked for us to host her 4th grade class for a tour, we were delighted at the opportunity.

This is not something that we are in the business of doing. We make food and ship it. That said we had the greatest time showing the kids how grain meat is made, and they seemed to have a great time too. What better way to connect with food than to watch how it is made. Our cook crew was making sausage that day, and the kids were visibly mesmorized by the linking machine. They were of course fond of the huge freezers and the packing machine as well.

The best part of the tour was that we set out ingredients for them to make their own grain meat and take it home! We had them all glove up and measure the wheat flours, salt and boullion. Then they measured the water, mixed into the water their chosen veggies & spices and then mixed the wet and dry together! We used a little bit of netting that they placed the dough into, and we steamed it for them.

They really got into the hands on activity! And we truly enjoyed having them come in and see just how grain meat is made.

Kids Heart Field Roast!

Looking for something vegan and delicious to feed your child? How about Field Roast’s Apple Sage sausage? Don’t just take our word for it, take the kid’s!

Our Apple Sage sausage is one of the products tried and tested (and approved!) by kids as part of PCC’s Kids Pick Program. Products tested also include natural animal meat and dairy, so even if you child is not vegan, the statistics suggest they will love the taste of our product!

PCC (Puget Consumers Co-op) was started in 1953 by 15 families and is now the largest natural food cooperative in the United States. They have stringent standards for the products they carry, ensuring the highest quality and environmentally conscious production – produced with without synthetic chemicals, additives or genetically modified ingredients.

So you already know the food they carry is good for you and your kids, but now, with their kids pick list, it’s even easier to give your child good food that they will like!

Kids Picks are not measured on taste alone: all products sampled meet a criteria of fat content less than/ equal to 30% of total calories, saturated fat less than/ equal to 10% of total calories, and sugar content less than/ equal to 15 grams.

All products are flagged instore, but you can also peruse a complete list here and find out more about the Kids Picks program.