Friday, November 30, 2007

Happy Holidays!

This is a picture of most of the people involved in making, packaging, shipping, selling and promoting Field Roast. We are so lucky to know each other, working beside each other day by day, making our line of vegetarian meats. As 2007 comes to a close it's a good time to stop............look around and count our blessings. We are certainly blessed to be working in our little business, making Field Roast for the nation and doing something that hopefully is positive for people, plants and animals.

From our corner of the world to yours.....Happy Holidays, Peace on Earth and Peace Within Yourself, Family and Friends. See you next year!

Tuesday, November 20, 2007

Cooking your holiday roasts!!

If you brought one of our special Stuffed Hazelnut Cranberry En Croute Roasts from Whole Foods, here are some simple cooking instructions to make it the perfect centerpiece for your feast!!!

This special holiday item has a rich outer layer of hazelnut infused grain meat, evocatively seasoned with sage and rosemary and stuffed with a sausage-style stuffing made from grains, cranberries, apples and crystallized ginger.

To serve, simply thaw for 4 hours, pre-heat oven to 425 degrees, unwrap, place roast on a sheet pan and heat in oven until golden brown (approx 30-40 mins). Let cool for 10 mins and cut into 1" slices.

If you bought our famous celebration roast, here is a simple recipe which we think brings out the fantastic flavors!


1/2 inch slices of Celebration Roast
1 onion peeled and sliced into 1/4 in rounds
Extra virgin olive oil
Black Pepper
Balsamic Vinegar
Chopped parsley

Toss peeled onion in some of the olive oil, slightly salt and place on sheet pan. Roast onion in 350 degrees oven until brown or slightly blackened. Place sliced celebration roast on a platter, interspersed with the roasted onion. Dress with olive oil and balsamic vinegar. Sprinkle with black pepper, garnish with chopped parsley.


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Wednesday, November 14, 2007


We have been reading a bunch of amazing vegan food blogs lately, and are really hoping to build a community of blog writers and readers! Get in touch with us by email, or even call our office if you write a blog and want to link with ours.

I really like reading Get Sconed by Jess in Portland. Her recipes are awesome as are her reviews of vegan restaurants and events. She went to the vegan holiday fest and took this awesome picture of the Field Roast table:

And no, it was not sprinkled with crack, haha. We respond to our customers suggestions and modify the spice mixes, so it justs keeps getting tastier! Plus it shouldn't ever be overheated - it's already pre-cooked so it just need to be warmed and when it's done right it is awesome.

Tonight is our vegan thanksgiving dinner for the Vegetarians of Washington so we gotta go prepare. Hope to see you there.......

Tuesday, November 13, 2007

Where's the Grain Meat?

Hello to you all, this is your Field Roast connection, and I want you to all know that your voices are heard! I read and reply to most of the emails that come in through our website, and I just can't ignore the elephant in the room...

Our "Where to Buy" section is in dire need!! Let us know where we are found!! We are producing more than we ever have, shipping more, selling bigger orders and getting into more locations around the country! HOORAY! This is not reflected by the lack of locations, or undetailed listing on our website. When the website was first launched, much of the business was food service, and so you would find us in the prepared foods of Whole Foods, or the deli of your natural foods market. In the last year we have really staked our claim on a solid retail line, as our sausages become ever more popular! Now the Celebration Roast is having a difficult time in some regions getting shelf space, but can still be found in the deli. However there is utter frustration coming from many of you folks who either can't find it, don't see locations on our site that actually DO have our grain meats, or you go to a store that is listed, and they don't carry what you are looking for!!

The Celebration Roast is likely on everybody's mind, including ours, this time of year and I must say that the response is unanimous..."Why can't I find it!!!" Which is absurd, given the number of roasts we have produced in the past few months! I completely understand the dissappointment when you cannot find something after finding out that what you have been searching for, a tasty and vegan holiday centerpiece, is just beyond your fingertips!

Let me summarize the nation, by region to let you know what is available, in general, if only to shed some light on the complexity of the question, "Where can I find my Celebration Roast!?"

Northwest...find it at PCC, Whole Foods (in prepared foods and/or veggie meat section), Marlene's Market, Olympia Coops, Sidecar, Madison Market, Boise Coop, Thriftway, Kens Market QueenAnne, select Safeway locations (selected by their buyers; ask for it!!!), Metropolitan Market, Skagit Valley Coop, Greenfresh Market, Mother Nature's Market, Larry's Market, S.P.U.D. (, Small Potatoes Urban Delivery), some New Seasons locations, Food Fight, Raw Raw Raw, and People's Food Coop.

Southern Northwest...find it at Sundance Market, Ashland Coop, Alberta Coop, Capella Market, Shop N Kart, Wild Oats (in the deli), some New Seasons locations...

California...Whole Foods, New Leaf, Nugget Market, Harvest Market, Eureka Coop, Arcadia Coop...actually, if you have trouble finding it in California...then I just don't know what! It is available everywhere...ask your local store manager!

Southwest including Colorado...Whole Foods/Wild Oats is your best bet, many of them will also have our special Hazelnut Cranberry Roast En Croute for Thanksgiving...Alfalfas and Sunflower are unknown...but you can find us in Vitamin Cottege locations too!

In the Midwest...Whole Foods and Coops are where to find it!

Northeast...Whole Foods, honestly our distribution out there is a bit limited...the tri state area that is, ask for it ask for it ask for it!

The biggest thing is to make it know in the store that you would buy Field Roast, that is a great way to get it in your local grocer!

Take Care, and give thanks!

Monday, November 05, 2007

A Vegan Thanksgiving

The Vegetarians of Washington, those who bring us the amazing VEG FEST host, amongst other things, a monthly gourmet buffet dinner at the Mount Baker Community Center in south Seattle. Of course, the event for the month of November would be Thanksgiving themed and who better to cater a delicious vegan thanksgiving dinner than the creator of the Celebration Roast?!

David Lee and his Field Roast Army are catering the entire event! We are making lots of wonderful, rich, delicious, warm holiday foods, all completely vegan and we would love to share it with you!! It happens on Wednesday November 14th from 6pm.

Tickets for this event are $15 if you are a member of the Vegetarians of Washington and $20 if not. You can also sign up on the night to pay the reduced amount. WE WOULD LOVE TO SEE YOU THERE! :) Place your reservations over the web here. (This link will also give you directions and more information).