Wednesday, July 22, 2009

Recipe: Meatloaf Patty Melt

Simplicity is a Patty Melt. At a diner in anytown, USA you can find this sandwich...but not yet will you find one that has this much appeal. Completely vegan, juicy, and seriously tasty. It was easy too, thanks to our Classic Meatloaf (coming this fall to a retailer near you)!

1/2 lb Field Roast Classic Meatloaf (1/2 loaf)
1 medium onion
2 tblsp Earth Balance
1/4 c Daiya cheddar vegan cheese
4 slices rye bread

Thickly slice the onion, and saute in deep pan with Earth Balance until transparent, set aside.
Slice Field Roast Meatloaf in half, then into 1/4 inch slices. Grill in a saute pan, 1 min each side.
Spread remainder of EB on the slices of bread, and compile sandwiches in the deep pan with meatloaf, onions and Daiya piled high. Grill until melted. You can also put them under the broiler for a minute or make a panini style sammie. Serious business. Serve with tater chips.

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Tuesday, July 07, 2009

Field Roast Nominated for "Best Veggie Meat"

This week Field Roast was nominated by VegNews in the "Best Veg Meat" category. Yeah! We are so jazzed to be part of the Veggie Awards this year.

In previous years the category was "Best Faux Meat" or fake meat or meat substitute....which Field Roast isn't.

Finally we have found our home....we are a REAL vegetarian meat....not a faux meat or imitation meat or a meat substitute.

Thanks for the folks at VegNews for understanding what we are all about.

Let the voting begin! Please vote today for your favorite REAL Veg Meat !

Click here to make your vote count!

Friday, July 03, 2009

Packaging angst with new machine....

When we moved into our new plant last year we decided to also upgrade our packaging machine. The machine we had was stalwart but was just getting old. The size of the packages it could make didn't fit our product, especially the Celebration we had to tuck under the excess packaging and keep it back by wrapping a label around it; wasting plastic.

Our new machine; a Multivac R145 was the promised new land....or that's what we thought. The new configuration of the machine has proven to be a painful one for us. The size of the package matches the Celebration Roast 1 lb perfectly but because of it's leaves the plastic a little too thin. In transit and during handling the thinness of the package is sometimes compromised, leaving what we call a "leaker"... essentially the package loses it's vacuum and looks something like the photo to the below.

We apologize to any of our retail customers; individuals and stores alike for this occuring. If you find "leakers" on your shelf please submit for a full refund and replacement to either your distributor or Field Roast directly.

The good news is that we are now using a Chamber Vacuum machine. This is a much thicker packaging solution and has a shrunk, tight look - the plastic is also twice as thick. Below is a comparison picture between the Multivac packaged Celebration Roast and a chamber vac. Live and learn.....Stay tuned!

New Chamber Vac Shrunked Package

Multivac Rollstock Package

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