Friday, September 30, 2011

DC Vegfest!

Out in NYC we have a dynamic duo that help us out with spreading the FR love around.  Danielle Devine and Robbie Baum!  They have helped us this year to be part of the DC Vegfest and will again be there for us at the Boston Vegfest!  We asked that Danielle write up a little blog and share some photos.  Thanks again you two!  And thanks to Erica Meier and the whole COK volunteer staff for helping us make it all happen, this was a great event to be part of, even from afar.

 Hello, Field Roast fans!

My name is Danielle.  My partner Robbie and I have been working with Field Roast since we met David in NYC, where we live, and expressed our love for Field Roast and our interest in seeing it take over the world.

We just came back from our second year at the DC Veg Fest 2011 where we had the pleasure of sampling free Field Roast sausages to tons of hungry people. We were blown away by how many people- vegan, vegetarian, and meat-eating alike were familiar and, like us, in love with Field Roast.  Within minutes of heating up our grill, we had a long line that continued to grow throughout the day.

There were also lots of people who were able to try our sausages for the first time, or sample a flavor they had never tried before. We were blown away by your stories of bringing Celebration Roast to family gatherings and watching your relatives open up to, and savor vegan food, as well as your very positive feedback about our new Frankfurter. Thank you all so much for your support!  - Danielle

Wednesday, September 14, 2011

Puget Consumers Co-op Vendor Fair

Issaquah PCC Vendor Fair-
September 10th & 11th - 2011
Field Roast spent this past weekend just 20 minutes east of Seattle in lovely Issaquah as a guest at the Puget Consumers Co-op (PCC) Vendor Fair. We set up our table and canopy in the parking lot and handed out free samples of our 3 sausages: Italian, Mexican Chipotle and Apple Sage, - voted a PCC’s kidspick, and our newest addition to the family the Frankfurter dog! Thanks for stopping by and saying hi if you did, we love to hear from you. We had an ideal location, third stop on the right from the entrance, in excellent company between new and old friends. Our modest booth greeted many new fans, complete disbelievers and even some amazing Field Roast Evangelists. I love telling traditional omnivores that the meat they have in their mouth is completely vegetarian, comes from grains and doesn’t contain nitrates or cholesterol, like a sausage made from animal products.

Some people looked at me in extreme disbelief and wonder – can they trust this girl behind the delicious smelling sausage counter, cooking up the tasty meats? It smells and tastes like ‘real meat’, how can this all be true? I wish I had a hidden camera on all of the stocky sporting looking men who almost choked on their sausage, when I said “it’s completely vegetarian”. This could be my new most favorite part of the job!

Over the 2 day festive and sunny event - Jennifer and I demoed almost 50 pounds of our 3 top selling products. Everyone wanted to try our newest addition to the Field Roast family – The Frankfurter dog. The comments were interesting… one woman said “my childhood has just flashed before my eyes, I haven’t had this taste in my mouth since I was a little girl”. Funny how taste can trigger long lost emotion isn’t it? I know exactly what she meant. I haven’t had a hot dog in years.

My first day working here with the company, I walked in and said I must try the new Frankfurter – today! That night I took it home, grilled it up, put it on a bun with yellow mustard and took my first bite. It almost brought tears to my eyes because I could see my grandmother handing me a traditional hotdog as a child. So many years, even decades have passed since I’ve had this memory; happily triggered by my first taste of the new FR Frankfurter.

The Frankfurter is out in stores now and at Safeco Field if you happen to be at a baseball game in Seattle. Pick up a 6 pack of dogs at your local co-op or grocery store and let us hear your thoughts! We would love to post them on the blog so that others can share in this emotional experience. Go ahead and email us at



A hungry PCC employee knows what’s good for her!

For more info on this co-op visit:

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Friday, September 02, 2011

Field Roast Holiday Shopping List

Why am I writing a blog about Thanksgiving and Christmas when school hasn’t even started yet? Here at Field Roast, despite being late summer, we’ve been working hard to make this year’s holiday season a success. Cooking for a large family can be overwhelming, cooking for tens of thousands of families….well that just takes a lot of people and planning!
Our grocery list is HUGE. The holiday shopping list includes such tasty things like buttery vegan puff pastry, tangy cranberries, fragrant curry powder, and delicious candied ginger to make a whole bunch of Hazelnut Cranberry Roasts En Croute. Storage in the warehouse and ingredients on hand are all increased. As the holiday approaches, we still need to maintain our current orders for sausages, deli slices and our new frankfurters. The mixing bowls and steam ovens will be working at full capacity.
Not only are we busy, but the buyers in the grocery stores that you buy our products from are busy placing orders as well. Jennifer and Staci have been hard at work calling grocery stores around the country to make sure they place orders for the Celebration Roasts and Hazelnut Cranberry Roast En Croute. The buyers all seem eager and excited to carry our vegetarian holiday roasts once again.
Mid-September is the when the real bustle begins. Fresh holiday specific produce and ingredients begin to pour into the warehouse and will be quickly fashioned into holiday roasts, packaged, frozen and put on semi-trailers to be shipped across the nation so that all of us can eat together and celebrate the holidays. I know in my family food is one of the main traditions that we partake in around the holidays, and we here at Field Roast hope that we can become part of your holiday tradition.