Tuesday, March 02, 2010

"double take" Cookbook - Veggie and Carnivores Alike

There is a new vegetarian/meat cookbook that has an intriguing mission; make the same dish two different ways, one version made with animal meats....and the other version made with vegetarian meats....thus the title double take by Harvard Common Press.

The book is by Seattle cookbook authors A.J. Rathbun and Jeremy Holt (come by for a tour sometime guys....), who we've never met (we don't think).  In their book, they have a handy section that details the many different veggie meat options that are available, including Field Roast.

I like the idea of the book...blurring the lines between vegetarianism and carnivorism (new word) offering recipes that can go either way.  This corresponds to our view that the days of the dialectic between the two culinary inclinations is narrowing.  At Field Roast....we like to think that we make a vegetarian meat for everyone/anyone who enjoy's good basic food...all meat eaters; veggie style and carnivores alike.

The book includes a recipe for classic Osso Buco the vegetarian version made using our Lentil Sage Quarter Roast.  On the front cover they took a picture of Field Roast?.  Can you tell which dish?  The top or the bottom?  And....which product of Field Roast?  The winner (drawn from correct responses) gets a free t-shirt.


Blogger Veronica said...

this looks good for families with a vegetarian or vegan. I know I wish I could eat what everyone else is eating without eating the meat but not just eating the "sides".

I think the bottom one is the Original Field Roast Loaves from Field Roast.

4:05 PM  
Blogger Angela said...

This is fantastic! And, I believe the bottom one is the Field Roast!!

4:33 PM  
Blogger Angela said...

Oh..and its the Celebration Roast

4:35 PM  
Blogger Tofu Mom (AKA Tofu-n-Sprouts) said...

I think the bottom one is a celebration roast - but the idea for this cookbook is GREAT! I love it!! I cooked this way for 20 years of marriage - I guess I shoulda done a book then!!

4:56 PM  
Blogger Chris said...

A great pet peeve of mine is when people refer to themselves, or others as "carnivores." I regret to admit it, but at this point in the conversation, I generally tend to stop taking the speaker seriously. Clearly they are either ignorant, or just trying to start trouble.

8:38 PM  
Blogger thehuskyboy said...

Hey FR folks - thanks for the kind words. I was honored when our publisher decided to put that recipe on the cover - it was one of my faves, if not THE fave. AJ and I and the families will definitely swing by for a tour. Shoot me an email sometime to let us know how to set it up - jeremyholt72@gmail.com.

Cheers, Jeremy

11:39 AM  
Blogger FR Connection said...

Angela! Your name was picked! Sorry Tofu Mom :) Please send us your address!

Jennifer at Field Roast

10:02 AM  
Blogger Abby said...

I think the bottom version is the Field Roast Celebration Roast loaf: yum!

5:59 AM  
Blogger 誇張 said...

thank for share, it is very important . ̄︿ ̄

7:06 AM  
Blogger  Icy Grip said...


Trying to say hello to David Lee! The old halcyon email address is no longer valid.

Ken Peters

3:04 PM  
Anonymous Anonymous said...


9:54 AM  

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